The history of Scoop Away Litter

A&M Products brings clumping cat litter to the United States. They begin production in their garage, but soon invest in the Black Hills Bentonite Company to guarantee a source of high-quality clumping clay that’s still used today.

Demand for clumping litter grows, so Catsanova’s Scoop Away^® litter is introduced. The Catsanova name is ultimately dropped, and Scoop Away^® litter forges ahead to become the first national brand of clumping cat litter.

A&M is purchased by First Brands Co. after they outgrow their garage with sales of $43 million.

First Brands Co. begins construction of a modern plant in Spring Hill, Kansas as Scoop Away^® litter goes national showing up on shelves at most major grocery store chains.

The Clorox Company then purchases Scoop Away^® litter from First Brands Co. and soon launches a complete lineup of easy scooping cat litter products.

Scoop Away^® introduces Plus Crystals, one of the many performance improvements that Scoop Away^® users have come to love.

Scoop Away^® replaces its plastic jugs with new recyclable cardboard cartons that are easier to carry and friendlier for the environment.

Scoop Away^® shakes up litter marketing with “Clumpy & Crumbly,” animated characters who show the difference between Scoop Away^® and other litters.

Scoop Away^® changes the litter game again with ultra-strong clumping action, antimicrobial properties, and superior odor-fighting protection against urine, feces, and bacterial stink.

A very special cat and a very special litter brand join forces to help spread the love for special-needs pets everywhere.