Scoop Away :: About Us

One simple idea can launch a company. Add some elbow grease, a garage band of coworkers and one Catsanova and you've got a company that is still going strong 20 years later. Scoopable litter was the little idea that made a big difference for those who came to use it. To this day it's still what we do best. Why stray from a good idea when it works?

- 1987
- A&M Products brings clumping cat litter to the U.S. They begin production in their garage, but soon invest in the Black Hills Bentonite Company to guarantee a source of high quality clumping clay that is still used today.
- 1990
- Demand grows for clumping litter in grocery stores, and so Catsanova's Scoop Away® litter is introduced. Catsanova is dropped from the name, but Scoop Away® litter forges ahead to become the first national brand of clumping cat litter.

- 1992
- A&M is purchased by First Brands Co. after their $43 million in sales outgrows their garage.
- 1994
- First Brands Co. begins construction of a modern plant in Spring Hill, KS. Scoop Away® litter goes national and is now found at most major grocery store chains.

- 1999
- Clorox enters the picture by purchasing Scoop Away® litter from First Brands Co. and launches a complete line up of easy scooping products.

- 2002
- Scoop Away introduces Plus Crystals, one of the many performance improvements that will delight Scoop Away users.
- 2009
- Scoop Away replaces its jugs with new cartons that are easier to carry and friendlier for the environment.

- 2011
- Scoop Away shakes up kitty litter marketing with Clumpy and Crumbly, animated characters who show the difference between Scoop Away and other litters.s